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Wildlife247.co.uk
  • Editor's Choice
  • Latest Gear Reviews
    • Review: SWAROVSKI OPTIK CL Curio 7x21 Binoculars
    • Review: Viking Optical Badger 8x42 Binoculars
    • Review: KOWA TSN-99A Prominar Spotting Scope
    • Review: RSPB Puffin Jr 8x21 Blue Binoculars For Children Aged 7-12
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    • Review: Lowepro PhotoSport Outdoor Backpack BP 15L AW III
    • Review: Opticron Aurora BGA VHD 10x42 Binoculars
    • Review: Gitzo's new 2 way fluid tripod head for wildlife observers using medium-sized scopes and camera lenses up to 200mm
  • Latest News
    • Photography & Film >
      • Pro Digiscoping: Smartoscope Vario - new universal adapter could be the ultimate accessory for Digiscopers
      • Wildlife Photographer of the Year Competition: outstanding memories
      • BPOTY Competition: Bird Photographer of the Year 2021 winners
      • New gear: Lowepro continues their legacy of innovation with new green line label collection made from 75% recycled fabrics
      • Watch: a new short film called 'The Fox and the Allotment'
      • Widen your wildlife watching experience further with some great viewing enhancing binocular accessories from Kowa
      • Chris Fallows: Ocean, Earth and Air - in his own words
    • Gear & Technology >
      • Gearing up: a closer look at the Gear Collection from SWAROVSKI OPTIK
      • Innovation: SWAROVSKI OPTIK forges new ground with its CL Curio binocular range
      • Pro gear: SWAROVSKI OPTIK launches their new NL Pure 32 binoculars in trendy orange colour
      • A closer look at SWAROVSKI OPTIK's CL Pocket compact binoculars for wildlife watching on the fly
      • New gear: SWAROVSKI OPTIK forges new ground with its latest binocular release: the CL Curio 7x21 designed by Marc Newson
      • Country Innovation Mendip Jackets to finally hit the shops next month after a 2 year wait
      • New compact binoculars from SWAROVSKI OPTIK released for those looking for a lightweight travel companion
      • Learn more about Digiscoping and Phonescoping wildlife
      • SWAROVSKI OPTIK announces largest objective module ever made for wildlife watchers
      • OXAZ unveils OVERCAP - the World's first rigid, all-weather removable hood for wildlife watchers
      • SWAROVSKI OPTIK announces new NL Pure binoculars - bringing new levels of performance and comfort for wildlife watchers
      • Experience wildlife in fabulous detail with your whole family using these Kowa garden sets
      • The lowdown on Kowa's BDII-HD wide angle binoculars
      • SWAROVSKI OPTIK changes the game of animal identification with release of their digital guide and mammals ID app
      • Canon launches two new practical pairs of binoculars including the world's lightest binoculars with image stabilisation technology
      • SWAROVSKI OPTIK have released an updated version of their popular digiscoping adapter for iPhone 8 owners
    • Conservation >
      • Conservation: Railway stations to be transformed into hubs for wildlife
      • Conservation: Extensive survey of Channel Islands discovers several new bat species on Guernsey
      • Conservation: hedgehog highways and food for pollinators being created through new renewable energy partnership
      • Wildlife friendly farm celebrates raising £2 million for wildlife conservation
      • Thousandth hazel dormouse brought back to the wild
      • Artist Louise Miller creates limited edition prints to help Lemurs
      • Are bats spreading the coronavirus? This and other similar questions debunked by industry expert
      • HS2 - new report details vast scale of destruction and impact to nature
      • New film from Sir David Attenborough and The Wildlife Trusts calls for nature’s recovery
      • UK's wildlife continues to decline according to new state of nature report
      • UK Government considering badger cull in new areas
      • Wetnose Day Announce Amanda Holden as the Animal Loving Celebrity for Wetnose Day 2019!
      • Stars speak up for wildlife in new film trailer hitting cinemas this weekend
      • Swifts are in need of our help as numbers halve in just 20 years
      • The Wildlife Trusts condemn HS2 phase 2B draft environmental statement - impact on wild plants and animals will be devastating
      • It could become legal to kill wild barnacle geese in the UK in the near future, if a proposal by Norway to the EU is adopted
      • Major project to safeguard Orkney’s internationally important native wildlife wins National Lottery and LIFE support
      • Kate Humble becomes new President of WWT
    • Nature Reserves & Events >
      • Events: Join us at the National Outdoor Expo on March 19-20 with 50% off tickets for Wildlife24/7 readers
      • Winter walks: nature reserves hotspots to head to in the cold
      • Good news! The Wildlife Trusts are to receive nearly £2 million to restore land for nature and tackle climate change
      • WWT to re-open 6 wetland centres in England after Covid-19 crisis
      • Start 2019 in style with a trip to one of these famous five nature reserves
      • The annual ‘swanfall’ at WWT Slimbridge has started with a flurry of Bewick’s swans arriving for the winter
      • Where can you watch owls in the UK? Plan your trip with Wildlife24/7's six best places to watch owls this winter
      • A starling spectacular!
      • Eels at WWT reserve being microchipped to track movements of a species on the brink
      • Endangered beetle hides out at WWT Welney
    • News & Features >
      • Bugs >
        • New online tool opens up the world of bats, bush-crickets and small mammals
      • Birds >
        • >> Birding247.co.uk
        • Birdwatching: look out for migratory birds returning to the UK
        • Birdwatching: Roseate terns break breeding record for the sixth year in a row at RSPB Coquet Island
        • BTO ask British public to participate in a national study of Tawny Owls and their calling behaviour this autumn and winter
        • The prestigious Bird Photographer of the Year (BPOTY) competition has announced the 2018 winners
      • Mammals >
        • Volunteers wanted for innovative Scottish Mountain Hare survey
        • 2021 will be a record year for Beaver releases in Britain
        • One of Britain's rarest mammals returns to Forest of Dean
      • Marine >
        • Marine: England's largest ever seagrass planting reaches new milestone
        • Marine review 2021: Conservation successes undermined by increasing disruption to UK seas
        • Easing of Covid restrictions in 2020 produced once in a lifetime wildlife watching opportunities for UK's population
        • Get ready to dive into National Marine Week 2019!
        • Shoresearch: new project launches to help count marine life on UK shores
      • Travel >
        • Safari
        • Islands
        • Oceans
        • Europe
        • South America
        • UK & Ireland
        • Survival & Awareness
  • Wildlife In Your Garden
    • Garden Birdwatch: The Vikings are coming to the UK
    • 30 Days Wild to return this June
    • Did you get a lockdown frog in your garden pond?
    • Innovative 'smart' nest box to launch kickstarter campaign
    • Wake up to wildlife with the new Big Wild Breakfast on June 1 which kicks off the 30 Days Wild Challenge!
    • Walk for wildlife this autumn!
    • 7 simple tips on how to improve your gardens for hedgehogs safety and wellbeing
    • New ‘wild’ home learning hub helps parents be fun science teachers
    • Online nature activities to help you get through Covid-19 lockdown
    • Birds of a feather get hot in this weather
    • 30 Days Wild returns for a fabulous fifth year
    • Proof that feeding garden birds has led to population increases in over 30 species since the 1970's
    • Five of our favourite springtime wildlife sights and sounds
    • Five essential things to look for when choosing a nest box for outside your home or garden
    • Top tips to help your garden birds survive winter
Picture
Advertisement

SWAROVSKI OPTIK changes the game of animal identification with release of their digital guide and mammals id app


18 February 2020
SWAROVSKI OPTIK has produced a genuine world first. They have created the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. Very cool stuff...

We were blown away by the dG prototype at last year's Birdfair and even in its infancy back then, one could see this tech had huge potential for anybody to use and enjoy.

Thanks to its 8x magnification, the dG will make it easier to identify animals at longer distances. With the simple push of a button, your observations are transferred to the dG Mammals app for automatic identification. Your smartphone then instantly reveals which animal you have seen. Voila!

The high-quality optics promise to provide you with some amazing moments all at the touch of a single button, while the integrated, high-resolution camera (13 MP) allows you to photograph and save your observations. 

What a great way to also get children interested in nature and the great outdoors than by fusing technology into their school trips to the local nature reserve whereby the ranger could give demonstrative talks using them for instance (just putting that one out there!)

This product will likely appeal to anyone who has an interest in nature and wildlife. Whether that be observing birds on your feeders, photographing butterflies or anyone simply enjoying a weekend walk in their local park or indeed on their way to the local pub could identify a few species before hand! But with prices starting at £1,650 you will definitely have to pay for the privilege.

“The fascination of nature lies in its details. The exciting new dG not only provides you with unique experiences but also helps you to identify the birds and mammals you see. On top of that, the digital guide makes it easy to share your observations with other like-minded nature-lovers. We are inviting everyone to take a closer look, to explore the world in all its facets, and to be enchanted by the preciousness of the moment. The digital guide helps to open people’s eyes to the beauty of the world, so that they may fall in love with Mother Nature again. This appreciation of our planet awakens a deep desire to protect and maintain our environment in every human being,” commented Carina Schiestl-Swarovski, Chairwoman of the Executive Board at SWAROVSKI OPTIK.

The dG will be available to buy from SWAROVSKI OPTIK retailers and online at swarovskioptik.com from April 1, 2020. 

Discover more > 
uk.swarovskioptik.com/birding/dg-c210111


Next article: Five of our favourite springtime wildlife sights and sounds
​
Next article: Where can you watch owls in the UK? 
Next article: Endangered beetle hides out at WWT Welney​
​
Next article: 
BTO ask British public to participate in a national study of Tawny Owls and their calling behaviour this autumn and winter
Next article: The prestigious Bird Photographer of the Year (BPOTY) competition has announced the 2018 winners
Picture
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  • Editor's Choice
  • Latest Gear Reviews
    • Review: SWAROVSKI OPTIK CL Curio 7x21 Binoculars
    • Review: Viking Optical Badger 8x42 Binoculars
    • Review: KOWA TSN-99A Prominar Spotting Scope
    • Review: RSPB Puffin Jr 8x21 Blue Binoculars For Children Aged 7-12
    • Review: Leica Noctivid 10x42 'Edition Olive Green' Binoculars
    • Review: Bushnell Engage EDX 8x42 Binoculars
    • Review: Lowepro PhotoSport Outdoor Backpack BP 15L AW III
    • Review: Opticron Aurora BGA VHD 10x42 Binoculars
    • Review: Gitzo's new 2 way fluid tripod head for wildlife observers using medium-sized scopes and camera lenses up to 200mm
  • Latest News
    • Photography & Film >
      • Pro Digiscoping: Smartoscope Vario - new universal adapter could be the ultimate accessory for Digiscopers
      • Wildlife Photographer of the Year Competition: outstanding memories
      • BPOTY Competition: Bird Photographer of the Year 2021 winners
      • New gear: Lowepro continues their legacy of innovation with new green line label collection made from 75% recycled fabrics
      • Watch: a new short film called 'The Fox and the Allotment'
      • Widen your wildlife watching experience further with some great viewing enhancing binocular accessories from Kowa
      • Chris Fallows: Ocean, Earth and Air - in his own words
    • Gear & Technology >
      • Gearing up: a closer look at the Gear Collection from SWAROVSKI OPTIK
      • Innovation: SWAROVSKI OPTIK forges new ground with its CL Curio binocular range
      • Pro gear: SWAROVSKI OPTIK launches their new NL Pure 32 binoculars in trendy orange colour
      • A closer look at SWAROVSKI OPTIK's CL Pocket compact binoculars for wildlife watching on the fly
      • New gear: SWAROVSKI OPTIK forges new ground with its latest binocular release: the CL Curio 7x21 designed by Marc Newson
      • Country Innovation Mendip Jackets to finally hit the shops next month after a 2 year wait
      • New compact binoculars from SWAROVSKI OPTIK released for those looking for a lightweight travel companion
      • Learn more about Digiscoping and Phonescoping wildlife
      • SWAROVSKI OPTIK announces largest objective module ever made for wildlife watchers
      • OXAZ unveils OVERCAP - the World's first rigid, all-weather removable hood for wildlife watchers
      • SWAROVSKI OPTIK announces new NL Pure binoculars - bringing new levels of performance and comfort for wildlife watchers
      • Experience wildlife in fabulous detail with your whole family using these Kowa garden sets
      • The lowdown on Kowa's BDII-HD wide angle binoculars
      • SWAROVSKI OPTIK changes the game of animal identification with release of their digital guide and mammals ID app
      • Canon launches two new practical pairs of binoculars including the world's lightest binoculars with image stabilisation technology
      • SWAROVSKI OPTIK have released an updated version of their popular digiscoping adapter for iPhone 8 owners
    • Conservation >
      • Conservation: Railway stations to be transformed into hubs for wildlife
      • Conservation: Extensive survey of Channel Islands discovers several new bat species on Guernsey
      • Conservation: hedgehog highways and food for pollinators being created through new renewable energy partnership
      • Wildlife friendly farm celebrates raising £2 million for wildlife conservation
      • Thousandth hazel dormouse brought back to the wild
      • Artist Louise Miller creates limited edition prints to help Lemurs
      • Are bats spreading the coronavirus? This and other similar questions debunked by industry expert
      • HS2 - new report details vast scale of destruction and impact to nature
      • New film from Sir David Attenborough and The Wildlife Trusts calls for nature’s recovery
      • UK's wildlife continues to decline according to new state of nature report
      • UK Government considering badger cull in new areas
      • Wetnose Day Announce Amanda Holden as the Animal Loving Celebrity for Wetnose Day 2019!
      • Stars speak up for wildlife in new film trailer hitting cinemas this weekend
      • Swifts are in need of our help as numbers halve in just 20 years
      • The Wildlife Trusts condemn HS2 phase 2B draft environmental statement - impact on wild plants and animals will be devastating
      • It could become legal to kill wild barnacle geese in the UK in the near future, if a proposal by Norway to the EU is adopted
      • Major project to safeguard Orkney’s internationally important native wildlife wins National Lottery and LIFE support
      • Kate Humble becomes new President of WWT
    • Nature Reserves & Events >
      • Events: Join us at the National Outdoor Expo on March 19-20 with 50% off tickets for Wildlife24/7 readers
      • Winter walks: nature reserves hotspots to head to in the cold
      • Good news! The Wildlife Trusts are to receive nearly £2 million to restore land for nature and tackle climate change
      • WWT to re-open 6 wetland centres in England after Covid-19 crisis
      • Start 2019 in style with a trip to one of these famous five nature reserves
      • The annual ‘swanfall’ at WWT Slimbridge has started with a flurry of Bewick’s swans arriving for the winter
      • Where can you watch owls in the UK? Plan your trip with Wildlife24/7's six best places to watch owls this winter
      • A starling spectacular!
      • Eels at WWT reserve being microchipped to track movements of a species on the brink
      • Endangered beetle hides out at WWT Welney
    • News & Features >
      • Bugs >
        • New online tool opens up the world of bats, bush-crickets and small mammals
      • Birds >
        • >> Birding247.co.uk
        • Birdwatching: look out for migratory birds returning to the UK
        • Birdwatching: Roseate terns break breeding record for the sixth year in a row at RSPB Coquet Island
        • BTO ask British public to participate in a national study of Tawny Owls and their calling behaviour this autumn and winter
        • The prestigious Bird Photographer of the Year (BPOTY) competition has announced the 2018 winners
      • Mammals >
        • Volunteers wanted for innovative Scottish Mountain Hare survey
        • 2021 will be a record year for Beaver releases in Britain
        • One of Britain's rarest mammals returns to Forest of Dean
      • Marine >
        • Marine: England's largest ever seagrass planting reaches new milestone
        • Marine review 2021: Conservation successes undermined by increasing disruption to UK seas
        • Easing of Covid restrictions in 2020 produced once in a lifetime wildlife watching opportunities for UK's population
        • Get ready to dive into National Marine Week 2019!
        • Shoresearch: new project launches to help count marine life on UK shores
      • Travel >
        • Safari
        • Islands
        • Oceans
        • Europe
        • South America
        • UK & Ireland
        • Survival & Awareness
  • Wildlife In Your Garden
    • Garden Birdwatch: The Vikings are coming to the UK
    • 30 Days Wild to return this June
    • Did you get a lockdown frog in your garden pond?
    • Innovative 'smart' nest box to launch kickstarter campaign
    • Wake up to wildlife with the new Big Wild Breakfast on June 1 which kicks off the 30 Days Wild Challenge!
    • Walk for wildlife this autumn!
    • 7 simple tips on how to improve your gardens for hedgehogs safety and wellbeing
    • New ‘wild’ home learning hub helps parents be fun science teachers
    • Online nature activities to help you get through Covid-19 lockdown
    • Birds of a feather get hot in this weather
    • 30 Days Wild returns for a fabulous fifth year
    • Proof that feeding garden birds has led to population increases in over 30 species since the 1970's
    • Five of our favourite springtime wildlife sights and sounds
    • Five essential things to look for when choosing a nest box for outside your home or garden
    • Top tips to help your garden birds survive winter