New gear: SWAROVSKI OPTIK forges new ground with its latest binocular release - the CL Curio 7x21 designed by Marc Newson
Sponsored Feature
2 September 2021
Swarovski Optik have announced their latest binocular release: the CL Curio 7x21. A very intriguing release, designed in an exclusive collaboration with world‐renowned industrial designer, Marc Newson.
In an ever‐changing and often uncertain world, there has been an indisputable collective shift in mentality towards the great outdoors and a desire to travel with a slower, more conscious approach and a focus on nature‐based experiences.
Moreover, functional fashion and accessories seem poised for market growth, with customers opting for items that make a statement about who they are and how they live their lives.
With many people refocusing on the great outdoors, the CL Curio 7x21 is perfectly positioned for popularity amongst design lovers and outdoor enthusiasts alike ‐‐ offering both a striking design statement and a high precision way to access the great mysteries of the natural world in a compact form.
Carina Schiestl‐Swarovski, CEO of SWAROVSKI OPTIK commented:
“Our products sharpen the senses to perceive the beauty of nature – and understand the need to protect it. Experience the preciousness of the moment, connect with your essence and fall in love with Mother Nature."
A MECHANICAL MARVEL
From a technical perspective, the CL Curio 7x21 is something to behold. They feature a beautifully compact body and a strikingly design‐forward look and feel. A unique item in the world of long‐range optics, particularly when it comes to the seamless bridge design – a key point of focus for Newson, who is known for his unexpected reinterpretation of simple forms.
World‐renowned industrial designer Marc Newson has been described as one of the most influential designers of his generation. Born in Sydney, Australia, he has lived and worked in Japan, France and the United Kingdom. where he currently resides. He has worked with brands such as Apple, Louis Vuitton and Montblanc and is responsible for some of the most iconic contemporary design pieces. Marc Newson has received numerous awards and has been included in TIME Magazine’s 100 Most Influential People in 2005.
Newson’s goal was to develop “a very clean looking result when the hinge was both opened and closed – a design problem that to my knowledge has not been solved before.” As the latest member of the SWAROVSKI OPTIK CL Family, the CL Curio 7x21 marries this groundbreaking exterior design with advanced technical specifications for an effortless, portable, and intuitive experience that marks them as the lightest and most compact binoculars in their category.
Function meets design
The CL Curio's will be available to own in two sleek colourways – solid black and the now familiar burnt orange with a silver bridge – the CL Curio 7x21 is as striking as an urban accessory as it is an ideal device for nature lovers and outdoor adventurers. This design story was an intentional one, crafted to marry the romance of nature with the optical and mechanical perfection that grants the closer view of it.
Marc Newson commented:
“There is an incredibly romantic aspect to this project because binoculars are timeless objects, and their function is akin to magic: they allow you to see things usually invisible to the naked eye. There are few remaining objects of this kind that still exist‐ a truly analogue device. Unlike many digital things, they are completely future proof.”
The CL Curio's will be available from October 2021 and you can learn more about them here.
In an ever‐changing and often uncertain world, there has been an indisputable collective shift in mentality towards the great outdoors and a desire to travel with a slower, more conscious approach and a focus on nature‐based experiences.
Moreover, functional fashion and accessories seem poised for market growth, with customers opting for items that make a statement about who they are and how they live their lives.
With many people refocusing on the great outdoors, the CL Curio 7x21 is perfectly positioned for popularity amongst design lovers and outdoor enthusiasts alike ‐‐ offering both a striking design statement and a high precision way to access the great mysteries of the natural world in a compact form.
Carina Schiestl‐Swarovski, CEO of SWAROVSKI OPTIK commented:
“Our products sharpen the senses to perceive the beauty of nature – and understand the need to protect it. Experience the preciousness of the moment, connect with your essence and fall in love with Mother Nature."
A MECHANICAL MARVEL
From a technical perspective, the CL Curio 7x21 is something to behold. They feature a beautifully compact body and a strikingly design‐forward look and feel. A unique item in the world of long‐range optics, particularly when it comes to the seamless bridge design – a key point of focus for Newson, who is known for his unexpected reinterpretation of simple forms.
World‐renowned industrial designer Marc Newson has been described as one of the most influential designers of his generation. Born in Sydney, Australia, he has lived and worked in Japan, France and the United Kingdom. where he currently resides. He has worked with brands such as Apple, Louis Vuitton and Montblanc and is responsible for some of the most iconic contemporary design pieces. Marc Newson has received numerous awards and has been included in TIME Magazine’s 100 Most Influential People in 2005.
Newson’s goal was to develop “a very clean looking result when the hinge was both opened and closed – a design problem that to my knowledge has not been solved before.” As the latest member of the SWAROVSKI OPTIK CL Family, the CL Curio 7x21 marries this groundbreaking exterior design with advanced technical specifications for an effortless, portable, and intuitive experience that marks them as the lightest and most compact binoculars in their category.
Function meets design
The CL Curio's will be available to own in two sleek colourways – solid black and the now familiar burnt orange with a silver bridge – the CL Curio 7x21 is as striking as an urban accessory as it is an ideal device for nature lovers and outdoor adventurers. This design story was an intentional one, crafted to marry the romance of nature with the optical and mechanical perfection that grants the closer view of it.
Marc Newson commented:
“There is an incredibly romantic aspect to this project because binoculars are timeless objects, and their function is akin to magic: they allow you to see things usually invisible to the naked eye. There are few remaining objects of this kind that still exist‐ a truly analogue device. Unlike many digital things, they are completely future proof.”
The CL Curio's will be available from October 2021 and you can learn more about them here.
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Next article: Endangered beetle hides out at WWT Welney
Next article: BTO ask British public to participate in a national study of Tawny Owls and their calling behaviour
Next article: The prestigious Bird Photographer of the Year (BPOTY) competition has announced the 2018 winners
